Concerned with the effects of television programming on the attitudes and behaviour of the American public. findings suggest that those that watch more television (heavy viewers) percieve the real world as it is portrayed on the television (real world syndrome).
Copy cat theory
E.g. simon says....
It relates to how something is publicised in the media and findings suggest that the public naturally copy what they see to gain the qualities etc. of those that appear on screen. Such as copycat murders etc.
Hypodermic syringe model
The audience passively recieve information transmitted via a media text without any attempt on the viewers part to process or challenge the data. This can often be done through sources such a national news reports on either the radion or television or a broadsheet newspaper.
The Orson Welles "war of the worlds" broadcast over the radio on October 30th 1938, was a clear example of the effects of HSM as many people believed that this acted radio show was real.
Here is a little diagram giving a visual explenation of the theory:
The over exposure to varying behaviours on screen makes the audience immune to them and thus harder to shock/scare. As a result the effects are generally more widely spread.
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